Career as a Florist|Scope of a Florist’s Career|What a Florist Does for a Living
The main job of florists or floral designers is basically to cut and arrange live flowers, as well as dried and silk flowers, including greenery to create decorative flower arrangements or displays and, at the same time, help customers choose the different varieties of flowers, flower containers, ribbons and other accessories. The florist’s duties on a daily basis are the following: order flowers from wholesalers and other flower suppliers to ensure an adequate supply to meet customer’s needs; discuss with customer in determining the type of flower arrangement desired, including recommending the variety of flower and greenery, and which covers the kind of occasion, date, time, and location; consider the customer’s budget; answer calls and take orders including wrap arrangements.
When ordered flowers from suppliers have arrived at the flower shop, these are the procedures which a florist performs – stripping the leaves that are below the waterline; cutting new flowers; mixing flower food solutions; filling floral containers with the food solutions; and sanitizing the work spaces to prevent pest infestation on the flowers and keeping flowers in cool display areas so the flowers stay fresh and live longer.
A florist must apply the following skills and knowledge in making a creative flower arrangement, such as: skill of artistry developed through years of floral arrangement experience; knowledge of different types of flowers suited for a desired occasion; knowledge of the color varieties of each flower and the average size of each type of flower; calculate the number of flowers that should fit a vase; knowledge of the flower properties, like carnations, can last for many hours without water, lilies are poisonous to cats.
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Aside from discussing with customers on the kind of flower arrangement or display that they want, florists also provide customers with instructions on how to care for the flowers, which includes providing the ideal temperature and how often the water must be changed.
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The business and career opportunities of florists are not just confined at the flower shop, but they also do jobs for others, such as: working with event planners on a contract basis in creating floral arrangements for different kinds of events; contract agreements with hotels, restaurants, private homes, offices to provide and replace flower arrangements on regular or flexible schedules; and collaboration with interior designers in creating floral displays.
The minimum academic qualification of a florist is a high school diploma, however, there are postsecondary programs which a florist can pursue if he/she plans to start a business and there are programs in flower design and caring techniques that can be availed of in private, vocational schools and community colleges, as well as class in flower and plant identification, floral design concepts, advertising and business courses, including on-the-job training may be acquired leading to a bachelor’s degree diploma certificate.